Client: Harel insurance and finance, Tel Aviv.
A commissioned animation, produced within days during the initial outbreak of the Corona virus, to address the concerns of clients of a finance company. Instead of mailing the usual newsletter to its customers, Harel chose to message their mobile phones with a link to this video. Timing was of primary importance, so production time (from idea to a completed 4-minute video) was condensed to 4 days.
Some of the planning advice is delivered by Moses, the economist who, according to the scriptures, introduced cyclical planning to the world during the times of ancient Egypt.